I played a key role in amplifying the digital strategy for Visit The USA as a Content Strategist and Social Media Manager on the Edelman Miami Digital Team from August 2021 to October 2023.
By leading the creation of platform-specific content calendars and prioritizing visuals, cohesive branding, and consistent messaging, I ensured a unified presence across channels.
Through storytelling, influencer marketing, music direction, and short-form video, I helped boost Visit The USA’s global visibility, showcasing expertise in destination marketing, digital strategy, and community building.
Highlights:
Curated 2,000+ posts across platforms, driving 390M+ traveler reach and 4B+ impressions.
Launched the brand’s TikTok account, growing it to 700K+ followers in six months with 375K average likes per month
Co-led a paid media campaign that delivered 40M+ engagements and 270K+ saves.
